Biofreeze is a brand of topical pain relief products that are used by individuals and healthcare providers. The brand is owned by Performance Health, a global healthcare company that is headquartered in Illinois, United States. Performance Health was founded in 2006 and is a privately held company, which means that its ownership is not publicly traded on the stock market. Biofreeze was originally developed in the 1990s by the founder of Performance Health, who was looking for a natural, drug-free way to relieve pain and improve mobility. Today, Biofreeze products are sold in more than 40 countries around the world.